Web vs. Mobile: An Immersive Experience
By Johnny Barrett Business Growth , GoSpacely | January 15, 2012
Technology keeps growing as part of our daily routine at work, at home, or when mobile. It has been reported that 59% of American adults connect to the Internet wirelessly using Wi-Fi or mobile broadband through other mobile devices.
A brief history: The origins of the Internet reach back to the 1960's. It was funded by the US Government in collaboration with private interests to build a fault-tolerant, world-wide computer network. This network would be used in the Cold War for communications. In the 1980's (after the Cold War) it was then used by the National Science Foundation as a network for scientists to collaborate. A user friendly interface was added (Search Engine Browser) in the 1990's that resulted in the popularization and incorporation of the Internet into virtually every aspect of modern human life. As of 2011, more than 2.1 billion people, or close to one third of the population on Earth, access the Internet on a daily basis.
Okay, why is this important? The Internet has been around for over twenty years. People have made careers and fortunes off of the Internet and the content that Web sites deliver. Equally so, there have been many processes and thinking built around the Internet structure and how users access it. Basically, if you had a network connected computer and a mouse, you could visit the world.
Our society is always drawn toward new technology. Eventually our interactions with new technologies become completely intuitive. In order to reach increasingly more technically savvy guests, radically simplifying the user experience by focusing on seamless collaboration integrating existing content across Web and mobile devices is necessary.
Apple has been the leader in creating great user interfaces to technology. They were the first to promote the idea of convergence between Web and mobile with the iPhone. Remember when you accessed the Internet by dial-up, downloads took forever. Not a good user experience, especially if you had compelling images to display. Today's mobile phones can access content at comparable speeds found on broadband. Most of your guests carry the ability to access your message from their hand.
Your guests are looking for fast, content-aware methods of interfacing with technology. The expectation from technology is that it must have a user-friendly interface which is fast, reliable and personalized. You can gain more bookings by targeting your guest with an immersive experience. Providing this experience will drive growth of your business through the application of experiential technologies.
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