Mobile Devices - What's Next?
By Jason Guest Account Manager, Americas, Aptilo Networks | January 08, 2012
Smartphone use is growing by leaps and bounds, presenting opportunities as well as challenges for the hotel industry. Many are embracing these new technologies and finding ways to monetize them, as well as leverage them to encourage repeat business.
The Growth of Mobile Devices
Thanks to increased focus on creating an exceptional user experience, mobile device use has grown significantly in 2011, and 2012 promises to continue this trend: more than 90 percent of mobile phones going out on the market today have mobile web capabilities. Mobile devices such as smartphones and tablets were the highest-selling consumer electronic device category in 2011.
In addition, cloud computing is becoming a key topic that's going beyond enterprises and gaining mindshare – and use – from the consumer market. PC World magazine notes that analyst firm Forrester believes that "a new internet is evolving – dominated by applications and now placing a strain on the technology supporting it." As cloud computing grows, so will your need to provide the widest pipes of bandwidth possible to accommodate guests who are relying on their mobile devices for not just leisure use, but business applications as well.
Solving the Bandwidth Problem
How can hotels manage the bandwidth problem? If you're building out a new network infrastructure, it is critical to implement a service management solution right from the start. Service management is where services are defined and personalized, and policies are enforced to control which users access the Internet, their service level and billing.