Library Archives

 
Greg Velasquez

An unexpected, misunderstood, and sometimes maligned generation of travelers stepped into the breach when a global pandemic threatened to shut down entire sectors of the hotel industry. Here is a closer look at millennials and the workcation phenomenon that helped many hotels during these challenging times. READ MORE

Rick Garlick

Exploring partnerships for hotels with media players in an industry that's facing further fragmentation. Is it enough to offer access to streaming giants like Netflix, Hulu and Amazon Prime? How are new players like Peacock and Disney Plus changing the game? What about other avenues like cloud gaming? Let's explore how COVID-19 has only made the prevalence of in-room entertainment more important. READ MORE

Will Traywick

The best hotel management professionals have embraced smart digital marketing strategies to position their properties for success during this difficult period. Understanding what changes and what digital strategies have been most effective in responding to pandemic challenges not only reveals what has taken place over the last 6-8 months, but also helps appreciate what hotels will need to do to thrive going forward. READ MORE

Rana Kay

An effective, integrated content marketing strategy is more critical than ever as the hospitality industry weathers the storm of COVID-19 and adjusts to a new normal in consumer travel. With hope for recovery on the horizon, the most successful campaigns will patiently create an emotional connection through engaging, personal and thoughtful messaging while being sensitive to health and safety regulations to rebuild trust. READ MORE

Amy Draheim

A lot can happen in a year. If hindsight really is 2020, there's much to learn from the chaos. The experiences we've hung our hat on for the last decade, from communal tables, to lobbies with energy once described as contagious, almost everything we know about hospitality has changed. While this might be true, it's also true that the nature of what we do really hasn't changed. The challenge has been to respond to needs that are constantly evolving, the needs of our guests, teams, and communities at large. Here are 6 hospitality trends none of us saw coming. READ MORE

Steven Schumacher

Hotels across the country are at a crossroads, struggling to effectively communicate with consumers during the pandemic that's presented challenges like none before. Drawing from more than a decade of experience, Steven Schumacher, Discover Dunwoody's executive director and director of sales, shares insight on the benefits of destination marketing and how a shift in strategy can make the difference in attracting travelers. READ MORE

Amy Draheim

When it comes to innovative guest experiences, independent hotels are leading the charge. Without the red tape of big box properties, these hotels are not only finding creative ways to meet guests where they are, but also anticipating needs as they evolve. Some of the brightest and the best are taking what they're already known for, and amplifying those experiences. READ MORE

Rana Kay

The latest studies show that consumer confidence is exhibiting a decline following a slight uptick in June. Diminishing optimism regarding short term financial recovery, coupled with health and safety concerns is projected to slow the recovery of the travel and hospitality industry. Establishing a comprehensive communications and marketing plan is critical to cultivating consumer confidence as we welcome guests back through year end. READ MORE

Robert Post

As much as we would like to believe that the bad news is largely behind us, we actually face something much more complicated for the next 24 months: uncertainty - around the virus, how the public will respond, etc. In human history this isn't the first time a pandemic and recession have impacted the human race. READ MORE

Brenda Fields

The top performing hotel Sales Department will look very different than the model over the past 20 years. With the abrupt loss of demand and loss of traditional markets, it is critical to maximize the role of Direct Sales. Growing market share will be the focus to generate revenues and the successful hotelier in a competitive marketplace will quickly evaluate to devise and execute plans to impact market share. READ MORE

Mark Natale

Consistent and strategic branding can lead to a strong brand equity, which can add great value and credibility for hotels. Despite the challenges that have unfolded due to COVID-19, now is not the time to put off building a remarkable brand. In fact, it's quite the opposite. You should now be doubling down on your commitment to your brand. READ MORE

Laurence Bernstein

Hospitality may well be the industry most impacted by the Covid-19 pandemic. But it is also possibly the industry that has done the most to mitigate the effects and been the most innovative in developing programs and protocols to serve the needs of their customer, retain whatever revenue is possible and keep everybody safe while doing it. As an industry, we can all feel proud of how our colleagues have responded. But, it's not clear that in their haste to introduce mitigating programs, hotels thought through what will happen when this thing is over. READ MORE

Cindy Perkins

As hotels start opening and meeting planners begin looking for venues that their clients will be comfortable with, what are the critical items to focus on to ensure capturing the available revenue? How best can you prepare your hotel, your team, and owners for the next 24 months and beyond? Modifying your budgets, sales procedures, marketing plans, revenue expectations and even your comp set during the rebuilding is paramount. READ MORE

Philia Tounta

A tourism crisis occurs when circumstances in a destination pose a change which is potentially destructive to the destination and to its tourism industry. Destinations can exploit the window of opportunities linking destination branding to their crisis management strategies. Branding is an essential tool for positioning the destination, and in order to be effective, a need to re-study the destination marketing strategy is crucial. For the firm execution of place branding is essential to examine and map culture, customs, characteristics and every feature required that can benefit place image. Preferably, a place branding project intends to build an overall perceived image, apart from priorities in mission when it comes to targeting tourism, investments, etc. READ MORE

Ford Blakely

COVID-19 has impacted every area of business operations, but few have been as affected as communication. Experiencing spikes in incoming requests from anxious customers, even hotels that have had to close their doors temporarily have had to make dramatic changes to their communication strategies. Everything about guest communication has changed overnight. From the conversations brands are having with guests to the resources facilitating these conversations, and most notably the very impact that real-time communications, or the lack thereof, has on an organization's success. It's fair to say that real-time communication has gone from a competitive advantage to a survival strategy. READ MORE

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