Hotel Hi-Tech Evolution: Will it Pass or Pass By?
By Didi Lutz President, Didi Lutz PR | October 28, 2008
There are many interesting theories on the evolution of technology and the socioeconomic impact it has to nearly every industry. Hoteliers read and analyze opinions and case studies to help them make the appropriate technology decisions for their property, whether it involves installing a complicated Wi-Fi system, an innovative computer in the business center, or just a simple guestroom analog phone.
It pays to be ahead of the game.
Sources such as the Wall Street Journal, Fortune Small Business, Mobile PC Magazine, Business 2.0 and many trade publications constantly introduce and analyze new innovative technologies. Hoteliers absorb the information and discover ways to apply new solutions to better serve the guest. Investing in hotel technology adds directly to the bottom line, achieving a potentially higher ROI. But, as with every other investment, you need to do your homework. Here are some technologies that have taken the hotel industry by storm with nothing but the guest's comfort in mind:
VoIP - Voice over Internet Protocol, according to the FCC, "is a technology that allows you to make telephone calls using a broadband Internet connection instead of a regular (or analog) phone line."
Now that telephone revenue in hotels is plunging due to a continuous increase in cell phone use, hotels must find alternate solutions for guestroom connectivity. With VoIP technology implemented in telephones, guests can make long distance and international calls anytime from their room at a very low cost. This only adds to the guest's comfort and overall experience at the hotel. For Hotel Commonwealth, one of the first hotels to use VoIP on property, it has been an exciting rotation of hi-tech trends that will yield substantial profit in the long-run on each call made using this technology.
The phones used by guests staying at Hotel Commonwealth have this built-in technology and are designed to encourage mobility, like a cell phone. The guest can take the phone anywhere on property and can make and receive calls while dining at the award-winning Great Bay restaurant, working out in the fitness salon, or when shopping in the hotel's specialty shops. The phone has its own direct line, making it possible to forward a cell phone to avoid roaming charges.