Wide Open: Latest Trends in Hotel Public Space Design
By David Ashen Principal & Founder, dash design | December 01, 2019
One of the world's most prolific inventors and scientists, Albert Einstein, once said that the important thing is to not stop questioning. He advocated that curiosity has its own reason for existing. If only Einstein had been in the hotel business!
Einstein's wisdom serves as an excellent reminder to all of us in the hospitality industry; truthfully, we could all benefit from a bit of extra questioning. After all, we're often charged with thinking about not just what was, or what is, but what could be when it comes to creating spaces that the public will enjoy for many years to come. Key to embracing this level of creativity and problem-solving is to examine trends, think about how those will shape attitudes and needs and to ask a question beginning with two simple words: What if…?
Of all areas affected by changes in the way people live, work and play, public spaces are chief among them. If we want to stay relevant to the leisure and business guests who visit hotel properties, we should rethink meeting spaces and ballrooms. We could start with a realistic look at the current need for informality and flexibility, the increase in co-working spaces and the desire for innovative public spaces that allow for "possibilities."
Thank You, Tech
The biggest driver in the shift we are seeing in public space design is technology. Its advent has undoubtedly changed the way we work. The digital age has given us freedoms that we have never had before, while keeping us tethered to our little glass screens 24/7.
The result has been a boom in alternative workplace environments and a decreased need to travel for business meetings. Why head to another state when you can Skype or access a GoToMeeting from your laptop or iPad? Even conference rooms are becoming virtual and remote work environments are no longer a perk reserved for tech start-ups, hipsters and the C-suite set. In fact, according to video conferencing company Owl Labs, in its State of Remote Work 2019 survey of 1,200 U.S. workers between the ages of 22 and 65, more than 62% work remotely at least part of the time.
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