Canadian Market Delivers Growth for the All Suites Brands by Hilton
By Adrian Kurre Global Head, Homewood Suites & Home2 Suites by Hilton | December 01, 2019
This article was co-authored by Bhulesh Lodhia, President, JM Hospitality
In recent years, tourism in Canada has increased significantly, creating a wealth of new opportunity for hotel brands, developers and owners.
Spotting this early on, the All Suites brands by Hilton–Embassy Suites by Hilton, Homewood Suites by Hilton, and Home2 Suites by Hilton–have charted a course for long term growth in the Canadian market. At the end of 2018, the category reached its 30th property milestone in Canada with the opening of Homewood Suites by Hilton Ottawa Downtown–a dual-branded property with a Hilton Garden-and has plans to continue rapid expansion throughout the country. In fact, currently, more than 20% of Hilton's overall Canadian development pipeline consists of All Suites properties.
This robust pipeline is not only a reflection of savvy owners' and the Hilton development team's ability to recognize and deliver on an unmet demand for all-suite offerings throughout Canada, but a testament to Hilton's and the All Suites brands' overall reputation amongst travelers worldwide. Recognitions like Great Place to Work®'s 2019 Best Workplaces™ in Canada have boosted the All Suites brands' image within the Canadian hospitality industry, served as a powerful recruitment tool for top talent and fueled the healthy pace of growth in the region.
Beyond these factors, there are several circumstances at play that have contributed to the success of the All Suites brands by Hilton in Canada. The following is a review of the current state of affairs in the Canadian hospitality industry and the history of the All Suites brands presence in the region, as well as an examination what's driving continued growth in Canada.
The Canadian Market
Travelers are flocking to Canada like never before and driving up demand for new lodging options in traditional and non-traditional markets throughout the country.