Creating Memorable Spaces, Experiences to Attract More Travelers
By Felicia Hyde Principal & Lifestyle Studio Director, H. Hendy Associates | September 16, 2018
Tourism and travel now accounts for more than one-tenth of the global GDP according to Deloitte's 2018 Travel and Hospitality Industry Outlook, with hotel industry growth projected at five to six percent this year. As a result, new trends are emerging, and consumer expectations are evolving, thereby driving hoteliers to adjust their design strategies to keep up with demand.
A trend that's shaking up the hospitality industry today is modern travelers' desire for memorable experiences through unique design elements, adaptable spaces and customized experiences – a concept that is already transforming residential and multifamily communities nationwide. Now, hoteliers must apply similar design strategies to separate themselves from their competition in an effort to attract more travelers.
First Impressions Count
When it comes to leasing apartments, making a great first impression is everything. Research indicates that when residents and guests enter a property, amenities are not likely the first thing they notice. Rather, it's the design. The guest experience starts even before they enter the door – and carries through from the parking lot to the leasing office to even the restroom.
Essentially, it's all about the details and the experience that the look and feel of the property evokes. The first impression is crucial for potential residents: it's what gives them a glimpse of the living experience a community could provide. The concept of providing guests with a memorable first impression not only applies to multifamily but is directly translatable to the hospitality industry, and it's a concept hoteliers should consider to attract more travelers. Here are some first impression design strategies used in multifamily properties that hoteliers can leverage:
1. Set the Stage
In the multifamily world, the initial experience for prospective residents begins the moment they approach the property. This means that anything guests see, and experience, should be designed to create instant attraction or drama. This includes the architecture, landscaping, set up of the parking lot and even the signage directing visitors to the leasing office. For example, we worked on a multifamily project where the marketing team designed and implemented catchy phrases in the visitor parking stalls and throughout the property leading guests to the leasing office – ultimately creating an inviting first impression for prospective residents. For hoteliers, consider adding an unexpected twist to set your property apart.
2. Create Surprises