How To Attract the Millennial Market? Trends to Watch
By Lorraine Abelow Founder & President, Abelow PR | February 18, 2018
What draws the demanding Millennial market to luxury travel experiences? Since they work hard and play hard, these travelers seek adventure in an authentic environment -- be it city or resort property. In today's digital environment, it is vital to secure coverage in the outlets that are meaningful to them from Outside Magazine to Huff Post to Skift.
Highlights To Follow:
1. What Is The Most significant Trend for 2018?
Experiential and authentic travel are the buzzwords that tickle their fancy. Not just going to the same hotel or destination, they are looking for new places to stay that resonate with their tastes. Even in the private jet sector, people aren't repeating the same routes. Customers are actively seeking out new and different places all the time and a top travel public relations agency can get you exposure to appeal to their new instincts. The growing affluent market is looking to expand their horizons.
2. Which Destinations Should You Monitor?
Traditionally, it's those inveterate travelers following The Rough Guide that pioneered destinations, and luxury followed. That continues to be the case with many destinations such as Costa Rica, but there are new places where luxury is coming in first and fast like Nicaragua. The same applies to Vietnam and Bali. Each has a number of world-class resorts that have opened up recently. Nicaragua recently opened a new private jet airport catering to this segment of the market. It's like Costa Rica was several years ago.