SEO PR Boosts Google Rankings
By Lorraine Abelow Founder & President, Abelow PR | January 14, 2018
In the hotel industry, it is vital that your website rank high on page one of Google. That is a given in our digital age, particularly in the intensely competitive hospitality industry. Diligent SEO PR agencies, which translates in simple language to online public relations, is the discipline required to insure you're getting effective digital marketing. It is a fact of life: users who search for a travel destination must see your hotel site at the top of the listings to attract guests. Brand awareness is also built by coverage in the media, and necessary to integrate into your plan as part of the marketing mix.
When a traveler searches for where to stay in your destination, in most cases, they will skip right over the sponsored listing, which they know are ads -- to the organic content. In fact, 80% of visitors to the web immediately go to the articles that are entered, and particularly when they are the most reputable publications. It's subliminal and instinctual: we resist what's paid, and believe what editors or fellow travelers, especially in the case of the almighty TripAdvisor.
High Authority Publications
When an experienced hotel or luxury PR pro places stories for you in authority sites like Travel and Leisure or the Huffington Post, those reviews will be indexed at the very top of the listings. Google ranks media outlets by credibility factors, which you can see for yourself on Alexa. The most reputable media will always appear first.
Blogger outreach and stories in major market newspapers such as the Los Angeles Times and The Chicago Tribune will rank also very high. But how does one go about this tricky business?
Since PR and website content should work in a collaborative fashion for the best results, you have to trust the best talent to make sure everyone on your team is speaking the same language. They also must avoid "inside baseball," and talk in terms, which you, as the manager, understand.