A Winning Guest Feedback Formula for Your Hotel's Success
By Benjamin Jost Co-Founder & CEO, TrustYou | October 22, 2017
As we enter into the planning period for 2018, you might be talking about revenue forecasting, occupancy rates prediction, holiday promotions - but have you factored in the winning guest feedback formula to operate a hotel successfully? By now, you probably want to know what this formula is. Here it is: Review marketing + operational excellence = hotel success
In this piece, I'll be focusing specifically on review marketing - its three biggest benefits, and then how you can actually put review marketing into practice at your hotel.
The Biggest Benefits of Review Marketing
We talk about guest feedback and we talk about digital marketing, often in the same sentence - but do you specifically devote time to "review marketing," the art and science of developing a marketing strategy that includes the pursuit of guest feedback and using that feedback online and offline in order to boost your hotel's reputation and guarantee greater success?
Some hoteliers I speak to definitely see the value of reviews yet they don't have an actual strategy on how they are going to get more and better reviews, and what they are going to do with them once they do. Now you will.
The Three Biggest Benefits of Review Marketing