Scientific Discoveries Show That Hotel Guest Experience SOPs are Obsolete
By Peter McAlpine Senior Consultant, Renaissance Consulting Ltd. | May 01, 2016
It is obvious from the proliferation of new brands and the desperation to find new technology to improve the guest experience that there is a growing feeling that the SOP (Standard Operating Procedures) approach to custom satisfaction has become unsatisfactory, and that now the big hotel groups are searching for a solution. Unfortunately the hotel industry as a whole seems to be unaware of how quantum science, religious traditions, ancient cultures, and heart energy research are all showing that their shareholder-oriented, guest experience concept is based on erroneous principles and thinking, and on an obsolete worldview. Ironically, the solution is closer than their life's vein and implementing it is so simple and almost cost-free.
The modern hotel industry has been created on the now obsolete, mechanistic worldview of the 17th century, which still dominates Western thought, and which denies the existence of energy. The chain hotel guest experience feels wrong because of this and also because it conflicts with the essence of human nature as taught by religious traditions and passed on by ancient cultures for thousands of years. The shareholder-oriented SOP-Customer Satisfaction concept stems from this obsolete worldview, and by continuing to uphold it, its proponents are, I feel, providing a disservice to mankind.
Because of this erroneous foundation the hotel industry has become a rational, left brain industry, which creates a mechanical, largely emotionless experience, irrespective of what Sales and Marketing teams conjure up on their websites, and irrespective of the fact that providing genuine hospitality is by nature energetic and based in love and compassion for fellow human beings. The industry's leaders are perpetuating a distortion, perhaps because it benefits their group's financial ambitions. Sadly, we have all accepted it as the way things are while quantum science, heart energy research, religious traditions, and ancient cultures are holding up their hands to their face in horror.
The Implications of the Phantom DNA Effect Experiment
Dr. Vladimir Poponin's discovery called the Phantom DNA Effect illustrates how the hotel industry has got it wrong so badly. Dr. Poponin's work in the 1990's built on what science had already demonstrated, namely, that our thoughts, feelings, and emotions affect our DNA either positively or negatively depending on the nature (vibration or energy) of our thoughts, feelings, and emotions.
Our thoughts, feelings, and emotions are energy which travels outwards into the universal matrix of energy. This sea of energy surrounds us all and extends billions of light years out into space. The Chandra Space Station has even photographed it. It is extremely important for hoteliers to know that our thoughts and feelings affect the DNA in every cell positively or negatively according to what we are thinking and feeling.