Intrapreneurs - Fostering Change from the Inside Out
By Kevin Wilhelmsen Dean, University of Phoenix School of Business | October 09, 2016
Many of today's largest and most successful companies started as nothing more than an idea, backed by a person brave enough to take the leap and follow a dream.
Often companies have no further to look than their own workforces to find innovators who will push them forward. They are called "intrapreneurs," and despite their impact on business and culture, managers often struggle to identify and grow these passionate individuals who are hard-working and filled with ideas that could drive positive change.
Intrapreneurs are can-do, take-charge innovators who focus on strengthening the organizations for which they work. They are change makers who offer revolutionary approaches. They are the edgy counterparts to entrepreneurs who are likely to push through a bold, fresh idea internally that completely dismantles the "strategic" plan - and pushes the company forward to new heights.
Google's Gmail and Starbuck's Frappacinno are two of the most widely known examples of products that are the result of intrapreneurs. But intrapreneurs are not just creators of buzzworthy consumer products, they are also employees who find new ways to create efficiencies, improve processes, identify new revenue streams or find better ways to engage customers.
From enhancing online booking, innovating check-in/check-out policies, revamping loyalty programs, enriching guest service, improving social engagement and influencing customer preference, the hotel industry is ripe with opportunities for intrapreneurship. The nature of today's technological advances within the industry alone should compel leaders to think outside the box on hiring and employee retention strategies. This can help ensure the organization has the right human capital to not only keep up with the latest industry developments, but also the talent to anticipate and introduce them first.
Creating an Intrapreneurial Culture