How 26 Billion “Internet of Things” Devices Will Impact The Hotel Industry
By David Tossell Vice President, DataArt | March 08, 2015
Part 3 of a series of 5 articles on the digital guest experience
You Say You Want a Revolution? Just watch the travel industry for a few years and you will get one…
Back in 1993 I started my career in travel marketing at a time when airlines paid 10% commission plus overrides – which travel agency owners felt was still too low of compensation. The "state of the art" in travel technology was still in companies like Sabre, Amadeus, PARS, Apollo (remember them?), etc. Prodigy, CompuServe and GEnie were dial-up services who were for the Dungeons & Dragons-playing set and AOL was smaller than those 3 trailblazing companies.
By the end of the decade, in just 7 short years, the travel world was turned completely upside down.
- Airlines that were not at 0% commissions were quickly on their way there,
- AOL had already peaked and was losing share to cable and DSL providers,
- Online travel distribution was poised to be the travel industry revolution of the 2000's.
So what does my dragging you for a trip down my memory lane have to do with the digital guest experience? Well, I think it is a good way to ask you to prepare yourself for yet another revolution that is already impacting the hotel industry and will only continue to accelerate in the coming decade – the "Internet of Things".