Critical Steps to Open Your Spa Effectively
By Gary Henkin President & Founder, WTS International | April 24, 2010
Thus, it is ever more critical to appropriately plan your spa for a successful launch, both from an operational and financial perspective. If you don't take the necessary steps in the pre-opening process, your spa may disappoint guests and non-guests alike, and chances that it will ever be profitable are greatly diminished. As critical as it is to offer the most aesthetically pleasing and functional space through a thoughtful design process, it is equally important to "stage" your spa for a smooth launch. This requires focus on what the ultimate objectives will be and a clear definition as to how the spa will ultimately operate.
If you are planning the addition of a spa now or at a future date, take the time to follow the steps below and include them in your launch plan.
Begin With a Timeline
It is easiest to work backward from the official opening date for the spa. Create milestones for such areas as staff selection, training schedule, menu development, OS&E orders, retail product selection, spa uniforms, licensing and permit documents, marketing plan, operating budget, and numerous others. Complete the timeline with all of the details leading to those milestones to ensure that you hit them. Track your progress so that you don't fall behind.
Your Spa Should Have an Identity
Prior to (or during) the pre-opening process, you would be well served to consider the creation of an identity or "vision" for the spa. This is extremely helpful in positioning, delineating and selling the spa before it opens. Having a brand or theme can develop consumer anticipation and set the spa apart from competition. It also helps in the menu development process, product and OS&E selection. A clear identity, theme and/or brand will give your business a magnet to attract hotel guests and other day spa consumers.