5 Ways to Drive Revenue with Social Media
By Sherry Heyl Founder & Consultant, Amplified Concepts | June 29, 2014
Thanks to your amazing marketing team your hotel is probably already all over social media channels creating awareness, providing service, and nurturing relationships. But are those social media efforts driving any new revenue to the property?
Have you set "increase revenue" as a goal for your social media efforts?
Social Media channels offer unlimited information, both for guests looking to book a hotel room and for hoteliers looking to increase their bookings.
Of course because the social web is a noisy place, posting great content and images on your social channels is not enough to affect the bottom line. You have to set a goal for your social media efforts that go beyond likes and shares, you have to have a team that is committed to driving revenue, and you have to have a workable strategy.
Below are five ways to focus on driving revenue through you social media activities.
Encourage Guests to Share Their Experience