How to Do Online Reputation Trending - a Primer
By Rob Kall President, Bookt LLC | July 03, 2011
If you are just beginning to pay attention to Online Reputation Management, to be completely candid with you – you are a bit late to the ball. But do not fear. Reputation Management is classical Marketing, Customer Service and Public Relations. And, to that point, today's Internet makes it straightforward and transparent to understand what people are saying about you, saying about your staff, saying about your service, and saying about your property. Thus, Online Reputation Management is actually easier than you might think.
Think "High School"
Remember the good old days – before the Internet, Facebook, and Twitter? When he-said-she-said-they-said all those positive/negative things about you behind your back? Like when you found out in study hall that a rumor about you had been floating around school for several weeks that just ain't true!
"I swear I didn't do that! And even if I did, you haven't heard my side of the story. I fixed it right away. I really, really did. ...Who told you that anyway???" But, alas, it was too late. You were weeks behind those tattle tales. The "what" that you didn't even know that you didn't even know had morphed side-ways, and your reputation had been smeared, and your critics had their pound of raw and pimply teenage flesh. Back in the day, the social chatter network was impossible to control, manage and respond to. The buzz boys and gossip girls could have their way with you and there was very little you could do about it.
Well – these are NOT the good old days. These are the much better days where you can know right away – in real time – what people are saying, thinking and critiquing about you and yours. The Internet is chitchat central. Today's public square. And it must also be your listening post for what he-said-she-said-they-said. Good and bad.
What is Reputation Management?
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