Six Ways to Integrate Social Media
By Eric Blanc President, ACOM | February 20, 2011
There's no getting around it-social media is here to stay. The question is: How can our industry use these powerful new tools to achieve our communications and marketing goals?
Perhaps Einstein, in his infinite wisdom, had the answer-long before anyone put the words "social" and "media" together. Imagination, he said, is more important than knowledge. In the online age, this concept means that people who know how to use social media creatively are destined to surge ahead of those who only have knowledge of the tools.
Keeping that in mind, here are six innovative ways to make social media work for you.
1) Open the Facebook floodgates
Cory Chambers is director of sales and marketing for the new 1,005-room JW Marriott hotel in Indianapolis, which is also the largest JW Marriott in the world (jwindy.com). Chambers' challenge was to create buzz for this striking 34-story blue glass hotel that anchors four Marriott hotels at the city's convention center. And that's where his clever Facebook gamble paid off-an online photo contest centered on the new hotel, with photos submitted and voted on by the public.
"We have this fantastically beautiful building," he says of the majestically curved structure with about 7,300 shimmering windows. By asking people to upload their visions of the building, he accomplished all three of his goals: to increase Facebook's fan base; generate "cool pictures that we might be able to use," and heighten awareness of the new hotel.