The 2011 Model Year Lodging Website - What Are the Latest Features?
By Rob Kall President, Bookt LLC | January 16, 2011
Just like with Automobiles, the 2011 Model Year Website is finally here! We've spent the last month scouring the net to determine what is coming out from the best hospitality web shops around the globe. While the last few years have been somewhat challenging for the online lodging industry, it is poised to roar out of the gates in 2011 with many new exciting models, and without any government bailouts, we should add!
First, a Look in the Rear View Mirror
Before we start talking about the 2011 Website, let's go back to this time last year and discuss what was part of the 2010 website upgrade. In 2010, hoteliers finally replaced the popup booking engine from their hotel site, realizing that popups had been banned from the rest of the internet several years ago. They also made the connection between excellent high resolution room photography and booking conversion. Every website was all of a sudden search engine friendly, with specialized URLs and site structure. Finally no self-respecting property failed to add a Facebook fan page link to their home page, but most failed to do something useful with it.
So What's New for 2011?
A lot, but in essence it is that your website solution is now a vital part of your entire marketing and operations. No longer a brochure or just a place to take reservation, it's much more. We have identified 5 major trends:
- Social Becomes Serious
- Mobile and Useful
- Merchandizing All your Assets
- The Smart Online Campaign
- Turning Your Data Into a Competitive Advantage
- The Holistic Online Enterprise