Eric Price

The COVID-19 pandemic has upended nearly all of what we consider normal, with businesses shut down and now considering large-scale reconstruction and redesign to help combat the spread of the virus and protect against future health crises. One key industry exploring building redesign is the hotel and hospitality industry, which are built on large clusters of people gathering for a stay. Now, these destination hot-spots are considering how best to protect their future customers. What might the hotel redesign process look like? How much could it cost, and how long might it take? And how can hotels best utilize open space and fresh air going forward? READ MORE

Mostafa Sayyadi

The true basis of leadership was built upon a model that generated two sides of an X and Y axis. On one side is the concept of leadership that creates change through taking a process-oriented and the other as more of a relationship-oriented approach. Based upon the management versus leadership idea, a manager always has to be a leader but a leader does not always have to be a manager. Let us look at some influential corporate leaders and set good examples for hotel executives. This article actually examines the best practices of influential corporate leaders to develop a better understanding of the importance of leadership for hotel executives. READ MORE

Timothy Flohr

When most people think about "project management" their first thoughts are generally not about the hospitality industry. Even though it is one of the largest industries in existence, there has not been a concerted industry-wide effort to embrace project management. However, hospitality firms from across the entire industry, from mom-and-pop operations to global hospitality giants, are planning and executing projects on a daily basis. We begin our deep dive into the world of project management by discussing why project management is such an important – yet overlooked – facet in the hospitality industry. READ MORE

Library Archives

John Welty

For some guests, the presence of a valet at the front door of a hotel is as expected as a bed in a guest room. And for hoteliers, implementing such a program may not seem to require much investment or planning. What they must keep in mind, however, is that valet programs don't come without risks, particularly in the wake of COVID-19. In this article, John Welty, president, Suitelife Underwriting Managers, will discuss suggestions for valet programs which can serve as a supplement to the other guidance offered, and mandates imposed by departments of health, the Centers of Disease Control and other local, state and federal agencies. READ MORE

Euan McGlashan

Now, more than ever, the hospitality industry will need to capture global travelers and rewards members not previously accessible via internal sales & marketing efforts. Owners are looking to international brands to help bring them back to life; especially in emerging markets where local brands and independents all fight for market share. Though the journey to international hospitality management is challenging – with a commitment to focus, capital and resource acquisition – it can be tremendously rewarding. In this article, Valor Hospitality Founder & CEO Euan McGlashan, shares lessons on continued education for hoteliers, valuable market knowledge and experienced-based insights for companies entering the global space. READ MORE

Christine Samsel

Christine Samsel, Jonathan Sandler and Melissa Kuipers Blake, attorneys with Brownstein Hyatt Farber Schreck, discuss the employment implications of cannabis/marijuana for leaders in the hospitality industry. This article addresses some of the most common considerations: Should employers do drug tests, and what are the implications of a positive test? Is it preferable to implement a single, blanket policy, or vary the policy depending on employees' roles within the organization? Are employers required to accommodate an employee's use of medical marijuana? Read more… READ MORE

Maryann Prestia

Even in the United States, human trafficking is a widespread problem that often goes unnoticed. Due to its illicit nature, many businesses fail to realize sex trafficking and labor trafficking, the two most common forms of the crime, may actually be happening right under their noses. For hoteliers, this poses a unique risk that requires vigilance, a keen eye and training to recognize. Distinguished Programs' vice president and hospitality program manager Maryann Prestia offers practical advice for spotting signs of human trafficking and provides guidance for hoteliers whose businesses may be unknowingly playing a role in this complex global crisis. READ MORE

Mark Ricketts

Outstanding communications has always been an essential hallmark of a successful hospitality organization-from property level and the host community to the C-Suite. The global pandemic, with its many disruptions, economic to personal, has further challenged us to maintain positive connections within the organization and to our many audiences. Done properly, when we sustain connections at such a stressful time, knowledge takes the place of uncertainty and realistic hope displaces fear. The goal is not to just "get over" the pandemic, but, also, to further strengthen our organizations for the future, improving their resilience and resourcefulness. READ MORE

Glenn Jones

When the COVID-19 pandemic struck this spring, Bermuda officials knew shutting down the tiny British Overseas Territory's borders was necessary to protect the well-being of island residents. But they also knew the impact on local businesses - both big and small - could be devastating. In response, the Bermuda Tourism Authority (BTA) launched a series of initiatives to support Bermudians in the here and now, as well as inspire future travelers. Keeping a destination top-of-mind while social distancing is a challenge - but it was one the destination management organization tackled head-on. Glenn Jones, the BTA's Interim CEO, explains how the island weathered the COVID-19 storm. READ MORE

Kristi Dickinson

The spa and wellness industry has changed forever. Many argue that it will disappear as people remain fearful of close contact with others. However, I would argue that taking responsibility for one's health is more important than ever. In the most dramatic way possible, recent events have proven that our Western medical system cannot save us. The businesses that will thrive in the wake of this tragedy are those that perform science-based therapies with proven efficacy. Spa visits will be about results, not pampering, so the ROI must be there. We will examine time-tested traditional spa therapies and how they can be adapted to modern applications. READ MORE

Court Williams

The hotel food and beverage (F&B) environment has been impacted significantly by the coronavirus pandemic, leading to many chains being forced by circumstances to pivot to a new way of operating. In the short-term, many hotel F&B divisions have looked at repurposing their spaces, while others have simply stopped operating for the interim. Industry-leading hotels that previously offered fine dining and event management have shifted to offering food delivery services that recreate the restaurant experience at home. As we move towards the post-Covid world, here's what I expect to see happening in F&B as hotels try to get back to the new normal. READ MORE

Court Williams

The hotel food and beverage (F&B) environment has been impacted significantly by the coronavirus pandemic, leading to many chains being forced by circumstances to pivot to a new way of operating. In the short-term, many hotel F&B divisions have looked at repurposing their spaces, while others have simply stopped operating for the interim. Industry-leading hotels that previously offered fine dining and event management have shifted to offering food delivery services that recreate the restaurant experience at home. As we move towards the post-Covid world, here's what I expect to see happening in F&B as hotels try to get back to the new normal. READ MORE

Jennifer Smith Thomas

Over the past few months, COVID-19 has ravaged the economy, leaving hospitality industry feeling especially compromised. As travel resumes, hotel ownership and management are left with various and continually evolving premises liability concerns. Among those concerns, owners must take precautions to avoid personal injury liability for negligent exposure claims, and employment liability claims. Risk management should become a top priority with enhanced sanitation procedures, appropriate warnings for guests and training for employees. Hotel owners and managers must remain diligent in maintaining a safe environment despite the evolving and ongoing threat of COVID-19. READ MORE

Julie Fugitt-Schultz

It is no secret that the COVID-19 outbreak has wreaked havoc on the United States, catapulting the nation's economy into a recession. In past downturns, the extended-stay segment has outperformed other lodging segments. However, the coronavirus pandemic is an unprecedented event in terms of severity. Overall industry RevPAR declines are far outpacing declines exhibited post 9/11 or the 2007 financial crisis, bringing into question whether the extended-stay segment can maintain its reputation as 'recession proof' amidst COVID-19. This article takes a closer look at the current market trends and data to assess whether the extended-stay segment will continue to exhibit its resilience. READ MORE

Adria Levtchenko

A clean and safe environment has always been a compelling calling card of the modern hotel. Now, in confronting a global pandemic, cleanliness and sanitation are keys to winning the confidence of guests and re-establishing occupancy, as well as protecting staff and other visitors. The brands, groups like AHLA and AAHOA, and management companies are doing an excellent job in outlining enhanced cleaning standards. However, getting the job done falls to the hotel staff, especially housekeeping. This article discusses these challenges and the role of hotel task platforms in ensuring a quality result. READ MORE

Bob Drury

It's no secret that the hospitality industry was among the hardest hit in the coronavirus' wake. However, there are signs of life on the horizon as the country enters various stages of re-opening. As social distancing restrictions lift and people emerge from quarantine, the lodging industry will likely see a resurgence in room occupancy, but stays will look very different from years prior. In this article, Bob Drury, Senior Managing Director at CREXi, explores how COVID-19 has impacted the hospitality sector, how the commercial real estate industry responded, and what the future holds for hotels in a post-coronavirus world. READ MORE

John Tess

As our built environment continues to age, public appreciation for Mid-Century Modern architecture continues to increase. The changing economy has resulted in underutilized and vacated Modern office towers in downtowns across the country. Many of these 50-year-old office buildings, with their beneficial design, location, floor plans, and materials, have been rehabilitated into hotels and apartments. HRI Properties' adaptive reuse of Aloft New Orleans Downtown presented a tremendous opportunity for the rehabilitation of Mid-Century Modern architecture incorporating modern technologies and conveniences within a 1960s building centrally located in the New Orleans CBD. READ MORE

Mostafa Sayyadi

Many hotel executives see organizational effectiveness as an outcome of various factors such as employee engagement, information technology and strategy, and a culture inspiring innovation and creativity within hotels. Furthermore, hotel executive are encouraged to improve the bottom line and increase organizational performance. For instance, every hotel executive is held to the grindstone of maximizing financial and non-financial measures---their careers are tied to performance measures. Every hotel executive also knows that financial and non-financial measures can illustrate whether the hotel's culture, employee engagement, information technology and strategy are contributing to bottom-line improvement. Thus, organizational effectiveness can be achieved when hotel executives can effectively measure the effectiveness of these four factors. READ MORE

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Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.