Editorial Board   Guest Author

Ms. Brown

Ann Brown

Founder, Saltability

With more than 20 years of experience in nearly every aspect of the resort spa business at various properties, Ann Brown is an industry veteran whose expertise extends from licensed cosmetologist, esthetician, nail technician and massage therapist to accomplished spa director and business manager.

In 2014, she founded Saltability to answer the need for a better treatment in the spa industry and, in doing so, conceived a line of Himalayan salt products that benefit clients as well as their therapists. Ms. Brown's biggest goal in creating Saltability was to introduce multiple benefits in a single treatment, and by keeping products and services chemical free and eco-friendly, the innovative therapeutic benefits help the client and practitioner alike. Today, Saltability is a spa industry partner that provides quality Himalayan salt stone treatments and products for resort, day, medical and destination spas.

Ms. Brown serves as vice chair of the Global Wellness Salt & Halotherapy Initiative and is involved in the Global Wellness Institute Mentorship Program . She has been a World Spa & Wellness Awards judge since 2010, and she previously served as a member of the International Spa Association board of directors and on the ISPA Education Committee. Additionally, she was a founding member of the American Spa Therapy Education and Certification Council. 

In addition to her vast spa industry experience, education and licensing, Ms. Brown contributed to the development of ISPA's Hiring and Training Guide, the first handbook of its kind for ISPA members, and helped co-author two textbooks used for spa management degrees at major universities. She has been a presenter on spa management and modalities at ISPA's annual conference, the American Massage Therapy Association conference, IECSC and more, in addition to serving her community as a board member of several nonprofits. 

Please visit http://www.saltability.com for more information.

Ms. Brown can be contacted at 888-210-9918 or ann@saltability.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.