Editorial Board   

Mr. Flores

Juan Carlos Flores

Executive Sommelier, Pueblo Bonito Hotels Resorts & Spas

Juan Carlos Flores is executive sommelier for Pueblo Bonito Hotels Resorts & Spas, a group of fine resort hotels in Cabo San Lucas, Mazatlan, and Puerto Vallarta, Mexico. Flores is the 2004 Champion Sommelier of Mexico. Winning that title at age 27, he is the youngest sommelier ever to have represented Mexico in the Concours du Meilleur Sommelier du Monde-the World's International Sommelier Competition. He was recently named Sommelier of the Year by the American Academy of Hospitality Sciences, and now at age 28, is the youngest sommelier ever to have achieved the Star Diamond Award. Mr. Flores was named Mexico's champion after an intense competition in Mexico City in which ten of the country's top sommeliers were invited to demonstrate their general knowledge, pairing abilities, and individual presentation styles to a panel of judges. Judging criteria included knowledge of grape varieties, microclimates, and how weather patterns and soil composition affect grape growth and production in various years, as well as the participants' command of the English and French languages and their style of presentation. Mr. Flores has a degree in hotel management and speaks fluent English, Spanish and French. He studied the French language and cuisine in Monte Carlo and served as a sommelier at the Hotel de Crillon in Paris, under the tutelage of France's 2001 sommelier champion. He also studied in Nice, France, where he earned a French sommelier diploma and worked with internationally renowned Chef Alain Ducasse at Louis XV restaurant in Monte Carlo. Extensive gastronomical travel-to vineyards, distillers, farms, gastronomical events, wine tasting exhibitions, museums and restaurants-added to his expertise with wines. During his tenure with Pueblo Bonito, Mr. Flores studied at the Culinary Institute in Napa, California, under master sommelier Tim Gaiser. As executive sommelier, Mr. Flores oversees the wine collections of Pueblo Bonito's seven resort hotels and numerous restaurants, conducts wine tastings, provides pairing recommendations and serves as wine advisor and instructor. Mr. Flores joined Pueblo Bonito Hotels Resorts & Spas in 2002. The resorts include four properties in Cabo San Lucas: Pueblo Bonito Sunset Beach Resort & Spa, Pueblo Bonito Ros'e, Pueblo Bonito Los Cabos and Pueblo Bonito Pacifica Holistic Retreat & Spa; two in Mazatl'an: Pueblo Bonito Mazatl'an and Pueblo Bonito Emerald Bay. Samba Vallarta, an All-Inclusive Resort by Pueblo Bonito is located in Puerto Vallarta, with groundbreaking scheduled for Pueblo Bonito Punta Mita in 2006, also in Vallarta.

Mr. Flores can be contacted at jflores@pueblobonito.com.mx

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.