Editorial Board   Guest Author

Mr. Plattenburg

George Plattenburg

Managing Partner, Burton Energy Group

George Plattenburg is one of three Managing Partners at Burton Energy Group, a consulting firm based in Alpharetta, Georgia. Burton Energy Group provides sustainability and energy efficiency consulting services for many of the world's leading organizations, including 10 Fortune 150 firms as well as several large public companies headquartered in Europe and several of the largest private companies in the US.

Burton's clients typically operate large facility portfolios of hundreds or thousands of locations, and include businesses focused on owning and operating hotels, retail and distribution, manufacturing, financial services, and restaurants.

Mr. Plattenburg has more than 25 years of experience in energy efficiency and sustainability, and has worked for in a variety of leadership roles encompassing operations, engineering, sales and marketing. His experience includes energy engineering, utility demand side management program oversight, and service companies helping businesses take full advantage of their investment in energy and infrastructure.

Mr. Plattenburg has a passion for working with clients to help them drive utility usage out of their businesses to reduce their environmental impact and improve their bottom lines. His clients rely on him to design, develop, and implement comprehensive programs to reduce the consumption and cost of utilities including electricity, natural gas, and water, and to help them understand and lower their carbon footprints. These client programs include demand side reduction improvements, energy risk and supply management, and analysis and business insights based on utility consumption information.

Mr. Plattenburg has a BS in Mechanical Engineering from Duke University and an MBA from Washington University in St. Louis, and is a registered Professional Engineer.

Please visit http://www.burtonenergygroup.com for more information.

Mr. Plattenburg can be contacted at 678-829-4018 or gplattenburg@burtonenergygroup.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.