Editorial Board   Guest Author

Mr. Elkon

Michael Elkon

Counsel, Fisher & Phillips LLP

Michael Elkon is Of Counsel in the Atlanta office of Fisher & Phillips LLP, one of the nation's leading labor and employment firms representing employers. He represents management in all areas of employment law in state and federal courts, as well as before state and federal agencies. Mr. Elkon specializes in matters concerning employee defection and recruitment, including litigating injunction and damages actions relating to covenants not to compete, non-solicitation and non-disclosure provisions, unfair competition, employee raiding, trade secrets, the duty of loyalty, the Computer Fraud & Abuse Act and state computer protection statutes. Mr. Elkon has litigated dozens of employee defection and recruitment matters in numerous state and federal courts. In addition to litigating, he drafts restrictive covenants for numerous different types of agreements and counsels clients on protecting their confidential information and customer relationships, as well as recruiting talent. Mr. Elkon was selected for inclusion in Georgia Super Lawyers - Rising Stars every year since 2010. He also worked with the Georgia Legislature and appeared before its Judiciary Committee regarding the new Georgia non-compete statute (HB 173) in the 2009 Legislative Session. He received a bachelor of arts degree with highest distinction from the University of Michigan and a law degree from the University of Virginia School of Law.

Mr. Elkon can be contacted at 404-240-5849 or melkon@laborlawyers.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.