Editorial Board   Guest Author

Mr. Vertolli

Frank Vertolli

Co-Founder, Net Conversion

Frank Vertolli is a marketing executive, entrepreneur, and co-founder of leading marketing and analytics agency, Net Conversion.

Mr. Vertolli is calm during the storm, sees things clearly, and provides rational thought leadership no matter the weather.  Leading Net Conversion with nearly 20 years of results-oriented experience in corporate, small business, agency, and start-up environments, Mr. Vertolli provides deep expertise derived from a variety of long-term partnerships with close contacts across verticals including travel & tourism, luxury, retail, entertainment, healthcare and automotive among others.

Mr. Vertolli is infatuated with trackable business impact opportunities and concentrates on comprehensive marketing strategy and execution to deliver the best positive business outcomes.  Areas of focus include paid media in all forms, online and offline media and advertising, content development, e-commerce (B2C & B2B), Business Intelligence (BI), Machine Learning (ML), Artificial Intelligence (AI), Cloud services, Customer Relationship Management (CRM), Search Engine Optimization (SEO) and other areas that work together to deliver comprehensive business performance.

Net Conversion is focused on driving revenue and superior business performance for clients and their work has been recognized with 35 Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards, the highest honors in travel & tourism marketing, been voted by employees as Orlando Business Journal's BEST PLACES TO WORK list for 5 consecutive years, achieved status among Florida Trend Magazine's fastest-growing companies in the state, and recognized among the Inc 5000.  

Prior to founding Net Conversion in 2007, Mr. Vertolli spent 11 successful years with Universal Orlando Resort in a progression of roles up through Director of Digital Marketing.  Over those years, Mr. Vertolli and his teams established and grew the online channel from inception up to its position as Universal's largest consumer channel.  Mr. Vertolli graduated from the University of Central Florida and in his spare time Mr. Vertolli enjoys quality time with his family, surfing, fishing, and diving in the waters of Florida and the Bahamas, traveling, snowboarding, and exploring new technology. 

Please visit http://www.netconversion.com for more information.

Mr. Vertolli can be contacted at +1 407-241-2046 or frank@net-conversion.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.