Editorial Board   

Ms. Williams-Knight

Emily Williams-Knight

President, Kendall College

Emily Williams Knight was named president of Kendall College by the board of directors in January 2012. Prior to that, Ms. Knight had served as a vice president at Laureate Education, Inc., where she was responsible for globally expanding access to the company's hospitality management, culinary arts, and art and design programs. Prior to joining Laureate she was CEO of New England University LLC, where she was responsible for expanding marketing and strategic initiatives as well as growth into Latin America for the New England College of Business and Finance. Ms. Knight worked previously with Pearson Education for ten years. She began her work with Pearson as a sales representative, moved into various management positions, and ultimately served as vice president of marketing and sales strategies for Pearson Teacher Education and Development. As Vice President of Sales and Marketing she led strategic market planning and analysis for a two hundred million dollar business, and was responsible for the creation of marketing and sales strategies in a new combined division that encompassed higher education and K12 teacher professional development. Ms. Knight began teaching management and business courses at Montgomery Community College in Pennsylvania in 1998. She continued in her role as an adjunct instructor at the college for the first three years she worked with Pearson. Earlier, while working toward her master's degree, Ms. Knight also worked as an executive meeting manager with Marriott Four Star Resort Hotels in Key West, Florida. Ms. Knight graduated from Troy University with her Master's of Science in Management. She also holds a Bachelor of Science in Hospitality Administration from Boston University, where she was an academic trustee scholar, and an Associate's Degree in Hospitality Administration from Newbury College where she was a presidential scholar, captain of the women's basketball team, and graduated first in her class. She received an Honorary Doctor of Humane Letters Degree from Newbury College in 2012.

Ms. Williams-Knight can be contacted at emily.knight@kendall.edu

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.