Editorial Board   

Mr. Narasimhan

S. Lakshmi Narasimhan

Founder, Ignite Insight LLC

S Lakshmi Narasimhan is the Founder of Ignite Insight LLC a New York City based consultancy, which specializes in Group Executive Training, Coaching and Consulting.

Prior to founding his company, Mr. Narasimhan was the Vice President Finance of an award winning Hong Kong headquartered luxury hotel chain - Shangri-La Hotels & Resorts. He has more than 25 years of experience in the hospitality industry (14 of them in a senior corporate level) and has held diverse portfolios from a hotel Financial Controller to a group level Human Resources position, head of Corporate Internal Audit and head of Corporate Financial Systems. His career is epitomized by new and challenging roles.

Mr. Narasimhan has designed and developed a series of 2-Day Finance Courses amongst which the two signature offerings are titled “Optimizing Hotel Profits” for senior Hotel and Resident Managers and “Restaurant Profits A la Carte” for Food and Beverage Directors and Executive Chefs in the hospitality industry, which he delivers personally. The unique aspects of the course presentations are: jargon free, simplified financial concepts, use of visual teaching methods through color, shapes and movement to reinforce and cement learning, practical exercises in budgeting and financial analysis and many more.

Mr. Narasimhan teaches graduate as well as undergraduate courses during the Spring and Fall semesters as an adjunct faculty member at the New York University, Tisch Center for Hospitality & Tourism. Courses include hospitality finance, financial management, business development, rooms division management and investment analysis and financing.

Mr. Narasimhan is a prolific writer having his own blog while also contributing to prestigious third party blogs. He published his first book: "Discover the Genius in the Mirror - You are an Einstein waiting to be discovered" - an exercise book on how to discover your own genius through introspection. It is available online on Amazon and other literary outlets.

Please visit http://www.ignite-insight.biz for more information.

Mr. Narasimhan can be contacted at 201-253-5000 or narasimhan@ignite-insight.biz

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.