Editorial Board   Guest Author

Mr. Pfefferkorn

Martin Pfefferkorn

Executive Chef, Hyatt Regency Atlanta

Chef Martin Pfefferkorn has joined the landmark Hyatt Regency Atlanta as Executive Chef with plans to open three new restaurant concepts as part of the hotel's $65 million transformation in 2011. Chef Pfefferkorn, an Austrian-born, classically trained chef with more than 20 years of experience in hotels and resorts around the world, is renowned for his expertise in catering for large events and gatherings, including weddings, social banquets, business meetings and corporate functions. Chef Pfefferkorn is passionate about bringing local, seasonal food to hotel dining. His recipes have a uniquely fresh, Atlanta flavor and incorporate locally grown vegetables and regional fish, poultry and pork products. “People expect more from a hotel dining experience, and they're looking for more responsible choices in their dining. That's why we designed our food and beverage concepts at Hyatt Regency Atlanta with items like local beers, regional vegetables and meat. Even if our guests can't leave the hotel, we want them to experience a taste and flavor of Atlanta,” Chef Pfefferkorn said. The first dining concept steered by Chef Pfefferkorn at Hyatt Regency Atlanta is Twenty-Two Storys, a lobby and restaurant bar that offers guests the dining experience of a destination restaurant in a comfortable, convenient lobby setting. Twenty-Two Storys, named for the hotel's 22-story Atrium, features 22 beers, 22 wines and 22 food items, all part of a 'beer forward' menu that incorporates beer and ale from native Georgia breweries Terrapin Beer Co., Sweetwater Brewing Co. and JailHouse Brewing Co..

Mr. Pfefferkorn can be contacted at 404-577-1234 or mark.pfefferkorn@hyatt.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.