Editorial Board   Guest Author

Ms. Brock

Colby Brock

General Manager, The Radisson Hotel New Rochelle

Colby Brock obtained a Bachelor of Arts Degree with a double major in Psychology and English from the University of Hartford. She interned for the Radisson Hotel New Rochelle while attending college and began working there full-time in 1999 as restaurant manager. In 2008, while continuing to manage the City Lounge at the Radisson, Ms. Brock pursued a degree in Interior Design form Parsons School of Design in Manhattan. She then joined as a designer for Mojo Stumer Associates, an architectural design firm. One of the projects she worked on was the re-design of the Radisson's lobby. In 2011, Ms. Brock returned to the Radisson as the Food and Beverage Director, Interior Designer/Project Manager, with responsibility for overseeing the $2 million renovation program to re-position the hotel as a stylish, contemporary, Manhattan boutique hotel. The scope of the project included upgrades of all 129 guest rooms, the lobby, elevators, hospitality suites and the re-branding of its restaurant which opened on May 15, 2012 as NoMa Social. Everything about the new dining destination reflects Ms. Brock's design sensibility and understanding of the vital role that F&B plays in enhancing the hotel experience of today's sophisticated traveler. To help make NoMa Social feel like a second home for visitors, a 'library decor' was created, one that is eclectic, with warm purple and gray colors, yet chic at the same time. The space includes numerous comfortable couches and low cocktail tables that can accommodate a variety of group sizes, as well as more traditional seating. The Mediterranean menu, created by acclaimed executive chef Bill Rosenberg, offers tapas and other small plates that can be shared in surroundings that promote a relaxing and interactive dining experience. Ms. Brock's contributions to the Radisson Hotel New Rochelle's improvements were instrumental in the hotel winning a “Renovation Excellence Award” from the Radisson's parent company, Carlson, one of the world's largest hospitality and travel groups. Ms. Brock is also responsible for the hotel's floor management, staff training, corporate and social function contracts, menu and promotional creations as well as the hotel's public relations, marketing, promotion and advertising program. For the past 16 years, she has been a strong supporter of the Leukemia and Lymphoma Society's Westchester/Hudson Valley Chapter where she is currently serving as a member of the Board of Trustees. She is married to Mario Gualano.

Ms. Brock can be contacted at 914-576-3700 or colby.brock@radisson.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.