Editorial Board   

Mr. West

Brian West

President, LifeStyling

Brian West heads a small staff of professionals on ground-breaking projects throughout the world. Based in Los Angeles, LifeStyling, serves high-end hospitality and residential clients nationwide. Beyond interior design, Brian also provides consultation to the Incentive and Special Event industry where he is called on by Fortune 500 and 100 clients to lend his expertise to site selection, event design and production. With a diverse Interior Architectural background, and a successful history in the Meeting, Incentive and Special Event industry, Brian oversees all aspects of design, planning, programming and project development at LifeStyling. Brian is responsible for the initial concept and assembly of specification packages, which include color palette, furniture finishes, art and artifacts. Brian adds valuable insight to each and every project with which he is involved. A comprehensive knowledge of the properties inner workings allows Brian to bring a significant amount of detail to life within his design projects, Brian easily admits that there is a great deal of trial and error involved with each project - which he believes give each project it's unique and well appreciated character. Visit the company website at http://www.lifestylingdesign.com

Mr. West can be contacted at 310-927-0821 or brianw@lifestylingdesign.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.