Editorial Board   Guest Author

Mr. Engel

Peter Engel

Chief Technology Officer, Marcus Hotels & Resorts

Peter Engel is chief technology officer for Marcus Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS). A force in the hospitality industry, Marcus Hotels & Resorts provides expertise in management, development and historical renovations. The company's portfolio includes a wide variety of properties including city-center meeting hotels, upscale resorts and branded first-class hotels. Mr. Engel has more than 35 years of experience in the information technology industry. In his role at Marcus Hotels & Resorts, he leads the strategy and implementation of hotel, food & beverage, electronic distribution and guest technologies. He is also responsible for technology evaluations of acquisition candidates, IT support of hotel openings and business opportunity development. Prior to joining Marcus Hotels & Resorts, Mr. Engel was president of Aperias Management Services, a consulting firm specializing in information technology and strategic management consulting services. He has over fifteen years of travel and leisure industry experience, including serving as senior vice president at The Mark Travel Corporation where he led the systems engineering, operations, and system architecture functions. Mark Travel is a leading tour operator with multiple vacation brands and manages vacation programs for major airlines and hotel companies. Mr.Engel also served as chief operating officer for Trisept Solutions, a leading travel technology company providing reservation systems and ecommerce to the tour operator and vacation travel industries. His roles during this time included managing software development, customer service, sales, and system engineering. Prior to joining the travel industry, Mr. Engel gained broad technology and industry experience during thirteen years at Tandem Computers (now Hewlett Packard). During a five year engagement at Motorola Cellular Infrastructure Group, Mr. Engel lead the technical team from Tandem involved in developing technology for Motorola's digital cellular initiatives.

Mr. Engel can be contacted at 414-905-1200 or peterengel@marcuscorp.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.