Editorial Board   Guest Author

Ms. Wiesenfeld

Nancy Wiesenfeld

Vice Presidentt of Strategic Accounts, iPerceptions

Nancy Wiesenfeld is the Vice President of Strategic Accounts at iPerceptions and is responsible for overall account management, growth, and retention. Managing a team of Strategic Account Managers, she ensures that deep, strategic relationships are developed with our top customers and that iPerceptions' brand footprint is expanded through existing customer networks. Previously, she was Director of Insight where she was responsible for supervising deliverables for all analysis projects in addition to directly managing clients in the Hospitality sector. She joined iPerceptions in 2005 after 15 years in the market research and advertising industries. Beginning her career at Tandemar Research (now iPSOS ASI), Ms. Wiesenfeld was a Data Specialist where her focus was on data synthesis and analysis. Her position grew to Manager of the Data Specialist team, where she oversaw daily operations of the group. In 1997, she joined Research One International, a market research company specializing in pharmaceutical market research. Having a strong base knowledge of data structure and analysis, she worked as a Project Manager - and ultimately Senior Project Manager, where she managed several qualitative and quantitative research projects and provided actionable recommendations in support of brand growth for companies including Pfizer, Merck Frosst, Sanofi-Aventis and Schering-Plough. Having an interest in seeing “another side of the marketing coin”, Ms. Wiesenfeld joined the advertising agency Publicis in 2002 as an Account Director focusing on consumer packaged goods and government policy clients in the healthcare sector. She was involved with the development and success of digital and non-digital communications as well as multi-channel planning, and developed differentiating brand strategies and tactical programs. Offering a rare blend of analytical and relationship-building skills, Ms. Wiesenfeld has achieved exciting company and research turnarounds and is recognized for her success in fostering productivity and team building, as well as her ability to analyze customer data and turn it into actionable client insight.

Ms. Wiesenfeld can be contacted at 877-796-3600 or nwiesenfeld@iperceptions.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.