Editorial Board   

Mr. Hogan

David Hogan

Executive Director of Major Accounts, Heartland Payment Systems

As the Executive Director of Major Accounts at Heartland Payment Systems, David Hogan leads the company's major accounts sales team that is focused on driving significant business growth among mid-to-large level businesses in the retail and hospitality industries. Prior to joining Heartland, Mr. Hogan served as chief information officer and senior vice president of retail operations for the National Retail Federation (NRF), the world's largest retail association. Responsible for the association's IT, supply chain, e-commerce and loss prevention departments, he directed numerous internal and retail industry IT initiatives and managed NRF's CIO Council, a committee of retailing's most prominent chief information officers. He also led a coalition of retailers to improve weaknesses in Payment Card Industry Data Security Standards (PCI DSS) and testified to Congress on cybersecurity and securing the payments system. During his tenure at the NRF, Mr. Hogan was named to Executive Technology Magazine's list of the “Top 50 Most Influential People in Retail.” Before his role at the NRF, Mr. Hogan served as chief information officer and vice president for international retailer Duty Free Americas. In this capacity, Hogan was responsible for all corporate information systems and merchandise planning. He also held a senior level position with The Limited, Inc., serving as business unit chief information officer for its Lane Bryant division, overseeing the information systems activities for 775 stores. Mr. Hogan began his career at the specialty footwear retailer, The Kobacker Company, where he rose through the ranks to become vice president of information systems. Mr. Hogan has a bachelor's degree in computer science from The Ohio State University and earned his MBA from the University of Dayton

Mr. Hogan can be contacted at 972-295-8677 or david.hogan@e-hps.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.