Editorial Board   Guest Author

Mr. Olivieri

Kevin Olivieri

Social Media Analyst, TIG Global

Kevin Olivieri is the Social Media Analyst at hospitality-focused digital media agency TIG Global, where he focuses on the development of new media strategies for clientele. Mr. Olivieri's role is based on working with clients to develop innovative social media marketing initiatives, monitoring developments in this fast paced segment, and to weigh, balance and refine strategy to ensure that TIG Global's clients are consistently maximizing their marketing efforts. Mr. Olivieri's interest in social media was initially sparked by an internship completed during his studies for a short lived internet startup company in the healthcare industry, SameDayDr.com. In this role, he was tasked with creating social media and SEO strategies for the company, leading him to focus on this branch of marketing as a career path. Mr. Olivieri is a graduate of American University in Washington, DC. During his time at American, he had the opportunity to travel with a select group of business students to visit multinational corporations in Central Europe to further understand business processes internationally (including Proctor & Gamble and GE). He graduated cum laude with a degree in Business Administration with a specialization in International Marketing in Fall of 2009 You can follow Mr. Olivieri on Twitter under the handle @KevinOlivieri and read his blog at gamehaschanged.me

Mr. Olivieri can be contacted at 301-841-4790 or kolivieri@tigglobal.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.