Editorial Board   Guest Author

Mr. Ramelli

Vincent Ramelli

Founder & CEO, World Independent Hotel Promotion

Vincent Ramelli is the founder and CEO of World Independent Hotel Promotion a leading hotel marketing agency based in Paris that services small chains and independent hotels with all-inclusive marketing solutions ranging from state-of-the-art webdesign to social media campaigns and revenue management consulting to reputation management. With a family history in the hotel industry Mr. Ramelli chose a sales and marketing education in the 1980s and 90s, seeing that internet would be the new sales medium Mr. Ramelli set-out to create an internet marketing company in the late 90s. Combining his hospitality heritage and online marketing into the then called 1001webpromotions, it soon became one of the main players in hotel websites on the European market. In the mid 2000s Mr. Ramelli fully returned to the hospitality by purchasing and renovating hotel's of his own and focusing his attention on running the hotels himself. The hotels were upgraded from their current “cheap” status to boutique hotels and after a few years they built a reputation in the Paris independent hotel market as pioneering in hotel marketing. Testing new ideas in his own hotel permitted him to find out what works and what didn't. This led to the creation of WIHP, a new company that became much more than just hotel websites. Seeing what hoteliers really needed was a united marketing offer to combine all aspects of online marketing into one cohesive strategy, Mr. Ramelli made WIHP that company. Where web design wasn't the end-product but rather a hub that would coordinate all the aspects of the hotel's marketing efforts. Today, WIHP is an all-inclusive hotel marketing agency that helps hoteliers fill their hotels with a cohesive marketing strategy that unites their distribution, direct revenue and advertising for best profit, covering all aspects including yield consulting, distribution management, advertising and even print ads.

Mr. Ramelli can be contacted at 331534610360 or contact@wihphotel.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.