Editorial Board   Guest Author

Ms. Keyser-Squires

Julie Keyser-Squires

CEO, Softscribe Inc.

Julie Keyser-Squires is CEO of Softscribe Inc., a human oriented sales messaging corporation that helps technology companies targeting the hospitality and related markets shorten the sales cycle and find customers faster. There is a true visionary quality to Julie that energizes her work and empowers her professional clientele. Niched within a core Internet expertise of high technology communications, she seamlessly blends her expertise in public relations, content marketing, social media, and SEO. Always in alignment with her natural strengths and wellness, she is a results-oriented, relationship-driven executive who brings out the best in her team and those she serves. Knowing that healthy starts are pivotal in life, Ms. Squires' commitment to excellence and discipline finds its point of origin in classical ballet, the most methodical style of the genre, which she began studying and performing at age 4. Ballet fueled an artistic temperament and gave her a vehicle of expression through which her creativity blossomed. After college, Ms. Squires worked for the Pasadena Star News writing classified ads, theater and dance reviews and amassed an impressive written portfolio. After a turn at the Pasadena Art Center College of Design, she realized her forte was in writing and set her sights on the traditional public relations field. Since 1999, Ms. Squires has achieved extraordinary results in PR, SEO, content marketing and social media marketing. A self-proclaimed “visionary thinker” who knows her competencies, her gift of forecasting market trends and customizing programs accordingly is her great differentiator. “I can work 18 months to 3 years ahead of mainstream thought,” she claims. Ms. Squires cites Softscribe's early deployment of keyword optimization, buyer persona marketing and social media strategies as “leading edge.” At the heart of her mission in business is a deep relationship orientation and dedication to helping her clients achieve their sales goals. Ms. Squires also embraces wellness principles and draws energy from positive, innovative people. “We have to be at our best to give our best.”

Ms. Keyser-Squires can be contacted at 404-256-5512 or julie@softscribeinc.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.