Editorial Board   Guest Author

Ms. Silverman

Marjorie Silverman

Honorary President, UICH, Les Clefs d'Or

Marjorie Silverman excelled in the concierge industry for 25 years and now serves as a Consultant, Meeting Planner and Lecturer. She was the Chef Concierge of Hotel InterContinental Chicago, and was the first female and first American to serve as President of Union Internationale des Concierges d'Hotels, Les Clefs d'Or. Les Clefs d'Or is the prestigious international association of concierges, headquartered in Paris, France which groups 40 member countries under its umbrella. The 3500 members transcend global politics and join forces to promote tourism worldwide. Ms. Silverman has been a dedicated concierge professional since she began her career at the Westin Hotel Chicago in 1980. After ten distinguished years at the Westin Hotel Chicago, she joined Hotel InterContinental as Chef Concierge and was employed there for 15 years. Due to her competence and mastery of the Concierge Department, she was sent by Westin to help open the Westin O'Hare as well as the Westin in Washington, DC. Further, when the Plaza Hotel in New York City belonged to the Westin Hotel chain, she was sent to improve the delivery of concierge services. In addition to her job duties, Ms. Silverman was active in several concierge organizations. She was a founding member of the Chicago Hotel Concierge Association as well as an early member of Les Clefs d'Or USA and has seen the organization grow from 28 members to more than 500. She has held every office in Les Clefs d'Or USA and after the completion of her presidency in1990, she served as Advisor to the Board of Directors until August, 2007. Under her leadership as Director of Development of Les Clefs d'Or in the Americas, Mexico and Brazil were accepted as Les Clefs d'Or member sections. Ms. Silverman is skilled at teaching about the profession. She taught at the International Concierge Institute in Montreal and Fort Lauderdale as well as conducting seminars for concierge professionals in Brazil, Mexico, Singapore, China, Jamaica and Anguilla. She recently conducted a seminar in Warsaw, Poland with Holly Stiel, a noted hotel consultant, author and lecturer. Ms. Silverman serves the international Les Clefs d'Or as an Honorary President, member of Le Conseil des Sages, whose function is to advise and safeguard the statutes and ideals of the Association. Les Clefs d'Or USA has honored Ms. Silverman with a Lifetime Achievement Award and has dedicated a scholarship in her name, The Marjorie Silverman Education Fund.

Ms. Silverman can be contacted at 773-248-7462 or marjoriesilverman@mac.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.