Editorial Board   Guest Author

Mr. Glasser

Marc Glasser

Managing Director, RM LLC

Marc Glasser is the Managing Director of RM (Protection Risk Management) LLC. RM LLC provides security, business continuity, and emergency management services spanning the protection of life, operations, assets and stakeholder value. He directs risk management, security, and business continuity programs (including business impact and supply chain analysis) to mitigate vulnerabilities, including natural (e.g., floods, earthquakes, hurricanes), technical (e.g., utility service disruptions, hazardous materials incidents), and intentional (e.g., terrorism, theft, espionage). Mr. Glasser also directs security, crisis and emergency management training, exercises, and evaluations. His risk management program evaluations are comprehensive and assess organization-wide, single point of failure, and site-specific variables in terms of financial (e.g., cost-benefit, profit and loss implication), stakeholder, and operational feasibility. Mr. Glasser is a former US Department of State Special Agent and a graduate of the Federal Law Enforcement Training Center. He holds a U.S. Government Top Secret security clearance and has worked in over 90 countries. Mr. Glasser has presented at national and international conferences. He participates on multiple professional associations and academic boards. His publications include industry and academic peer-reviewed journal articles. He holds a Master of Science Degree in Crisis and Emergency Management from the University of Nevada, Las Vegas and a Bachelor of Science Degree in Law Enforcement and Police Science from Sam Houston State University. He is an Adjunct Professor at the University of Nevada, Las Vegas, University of Maryland University College, and Henley-Putnam University. Mr. Glasser's professional accreditations include: CORE (Certified Organizational Resilience Executive, The International Consortium for Organizational Resilience); CPP (Certified Protection Professional, ASIS International); CEM (Certified Emergency Manager, International Association of Emergency Managers); CMAS (Certified Master Anti-Terrorism Specialist, Anti-Terrorist Accreditation Board); and ABCHS Fellow (American Board for Certification in Homeland Security Fellow). Additionally, he is Homeland Security Exercise and Evaluation Program (HSEEP) and HSEEP Train-the-Trainer Certified by the U.S. Department of Homeland Security and FEMA Continuity of Operations (COOP) Planner's Train-the-Trainer Workshop Certified.

Mr. Glasser can be contacted at 702-809-3434 or mglasser@rmllc.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.