Editorial Board   

Mr. Holzberg

Mark Holzberg

Chairman & Chief Executive Officer, Hotel Technology Solutions, Inc.

Mark Holzberg founded Hotel Technology Solutions, Inc. (HTS) in 2006 with a vision to acquire and build a platform company to provide a holistic solution to the technology needs of the hospitality industry. In December, 2007 HTS acquired Lorica Solutions after an extensive diligence process, seeing in Lorica just the platform it was looking for - a combination of leading technology, an in-depth understanding of the hotel industry and exceptional NOC and Help Desk support. Mr. Holzberg has more than twenty years' experience running and building profitable companies and business units, through a combination of organic growth and acquisitions. He has held CEO and other senior executive positions with companies in the travel and hotel technology vendor space for over fifteen years. As President and CEO of AlphaNet Hospitality Systems, Holzberg introduced InnFax to the hospitality industry in the early 1990's, built and managed its organization, and led the company through its IPO and later diversification. Subsequently, Holzberg served as Chief Financial Officer of TravelCLICK, Inc., where he was instrumental in helping to build the Company from its start-up phase to a profitable $140 million firm with more than 10,000 hotel customers world-wide. Among other achievements at TravelCLICK, Holzberg led the Company's successful fundraising efforts, managed its relationship with Bain Capital, and executed several acquisitions, including that of iHotelier, which served as a core business component fueling much of TravelCLICK's growth. Later, Holzberg as President of Bartech the Americas, re-engineered the sales force and business process of this international supplier of automated hotel minibar systems. Holzberg has also served as President of Travel Development at Western Union Corporation and as a senior consultant with The Graycon Group. Earlier, Holzberg acquired and served as CEO of a ground and air courier company after beginning his career working for a merchant banking and buyout firm. He is also a former U.S. Army intelligence officer. Mr. Holzberg is a Phi Beta Kappa graduate of George Washington University, where he was an Alternate Truman Scholar.

Mr. Holzberg can be contacted at 410-757-0586 or mholzberg@loricasolutions.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.