Editorial Board   Guest Author

Ms. Woudenberg

Cindy Woudenberg

Founder, LuCorp Marketing

Cindy Woudenberg founded LuCorp Marketing when people started seeking her out for her 25 years of broad-ranging marketing and sales experience. She has produced results for clients in nonprofit, government, insurance, travel and tourism, healthcare, property management, restaurant, and information technology. She caught the wave of web-based marketing early and has worked in Internet platforms for more than 10 years. Her specialties include market strategy, search engine optimization, public relations, copywriting, and sales development. What makes her expertise really special is the energy, ideas, and personal attention she devotes to each client to craft the right package of services for each client. Ms. Woudenberg is an adjunct professor in the Business Department at Arizona Christian University. She graduated from Western Michigan University with a degree in Business Administration and a bachelor's degree in science. She holds a SEO certification and is also a notary public for the state of Arizona.

Ms. Woudenberg can be contacted at 602-363-5054 or cindy@lucorpmarketing.com

Coming up in September 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.