Editorial Board   

Mr. Dass

Brian Dass

President & Co-Founder, Open Hospitality

Brian Dass serves as Open Hospitality's President and brings 15 years of diverse experience in hotel industry management and information technology. Open Hospitality provides Web reservation and management solutions for independent and boutique hotels including direct connection to central reservation systems; search engine optimization; email marketing and online revenue conversion strategies; combining them into one proprietary dashboard for better management, tracking and reporting. Mr. Dass began his hospitality career as assistant manager of a four-star boutique hotel in New York City; he also worked on several multi-million dollar renovations for hotel properties. Mr. Dass was project manager at Hotel Casablanca, a four star boutique hotel in New York City's Time Square. While there he was responsible for developing and launching the hotel's Website, one of the first-ever hotel Websites, which helped generate 30 percent of Casablanca's revenue. In the mid 90's, he lead the way in early implementation and adoption of e-mail marketing promotions and search engine optimization for hotel Websites prior to those practices becoming mainstream. Prior to Open Hospitality, Mr. Dass helped to pioneer an independent online reservation system, Timeless Hospitality, which he co-founded with David Millili. In 1996, he implemented one of the first real-time Web-based booking systems used at a New York hotel. Mr. Dass is an active member of HSMAI and New York's hospitality industry. He is involved with organizations abroad in the UK and Europe and spearheads business development and operations in Open Hospitality's UK office.

Mr. Dass can be contacted at 212-989-2417 or brian@openhospitality.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.