Editorial Board   Guest Author

Mr. Gabrielsen

Rick Gabrielsen

President, Kupuna Hospitality, LLC

Passionate involvement and infinite horizons are what defines Rick Gabrielsen — be it as an industry leader admired by his peers for a reputation of peak performance, a trusted advisor and loyal business partner, or a compassionate community volunteer. With 35 years experience in hospitality management for a variety of corporate, independent and bank owned hotels, he is one of the foremost experts in asset management and operations of boutique hotels and limited service properties. Prior to forming Kupuna Hospitality, Mr. Gabrielsen held the position of Area Vice President for Hilton Worldwide, managing company-owned and or managed brands of Hampton Inn, Hilton Garden Inn, Homewood Suites and Embassy Suites hotels in the Mountain — West region and Mexico. He has opened 12 hotels and has transitioned 15 new hotels in the past ten years, and was responsible for a combined portfolio of 60 locations, with consistent recognition for team results in RevPAR, IBFC growth, Guest Service and Team Member Loyalty. Kupuna Hospitality's vision is to provide guidance and strength for dynamic growth to hotel owners and dedicated individuals able to implement sound strategic plans that yield optimum profits at hotels we manage. Mr. Gabrielsen is a C.H.O (Certified Hotel Owner) AAHOA Class of 2010-2011. He actively participates within various groups of sustainability and Green awareness and was recently awarded the EnergyStar certification for the Homewood Suites by Hilton, Oakland - Waterfront, a hotel within the portfolio of Kupuna. Passionate about the community and making a difference for others, Mr. Gabrielsen actively participates in Meals on Wheels and the Boulder Rotary Club. He has held Board positions in each and has been recognized as a “Silent Hero” and “Humanitarian of the Year” for his contributions in the community.

Mr. Gabrielsen can be contacted at 303-376-6313 or rick@kupunahospitality.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.