Editorial Board   Guest Author

Mr. Kasavana

Michael Kasavana

NAMA Endowed Professor, School of Hospitality Business, Michigan State University

Michael L. Kasavana is the NAMA Endowed Professor in the School of Hospitality Business at Michigan State University. His teaching and research efforts are sharply focused on information technology and transaction settlement systems for self-service and full-service applications in hotel, restaurant, club, and casino environments. Dr. Kasavana has authored or co-authored numerous books, including Managing Front Office Operations (Eighth Edition), Menu Engineering (Third Edition), and Managing Technology in the Hospitality Industry (Sixth Edition). In addition, he has written numerous academic journal and industry trade magazine articles as well as designed instructional and operational software products. He is an active industry consultant and popular seminar leader. Dr. Kasavana was selected the 2011 Industry Person of the Year by the National Automatic Merchandising Association and is an inductee of the HFTP International Technology Hall of Fame and recipient of the prestigious FS/TEC's Distinguished Achievements in Food Service Technology Award. In addition, he has garnered the coveted MSU Distinguished Faculty Award, MSU Broad College of Business Withrow Teacher-Scholar Award, MSU Academic Spartan of the Year Award, MSU Teacher-Scholar Award, and was in the inaugural class of NAMA Certified NCE5 executives. In addition to his academic responsibilities, Dr. Kasavana serves as the MSU Faculty Athletic Representative to the Big Ten, CCHA, and NCAA conferences and is Chair of the MSU Athletic Council. The Kasavana family also provided significant financial support to create the Kasavana/Schmidgall Faculty Research Endowment in the MSU School of Hospitality Business. Dr. Kasavana received his B.S. in Hotel, Restaurant and Travel Administration, his MBA in Finance, and his Ph.D. in Management Information Systems from the University of Massachusetts-Amherst.

Mr. Kasavana can be contacted at 517-353-9211 or Kasavana@bus.msu.edu

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.