Editorial Board   Guest Author

Mr. Owen

Conan Owen

President, Relax & Rejuvenate Hotel Spa Solutions

Conan D. Owen is President of Relax & Rejuvenate Hotel Spa Solutions. He holds and MBA from the University of Virginia and spent 7 years as a strategy management consultant with the Boston Consulting Group before joining his wife and business partner Suzanne Owen, a former Estee Lauder Executive, in the spa and hospitality industry. He has lived and worked in Mexico, Australia, Canada, the UK and France as well as the US. His years of travel addressing the strategic issues of Global 500 clients gave him insight into the relaxation demands of travelers as he achieved United 1K, AAdvantage Million Miler, Starwood Preferred Guest Platinum, Hyatt Gold Passport Diamond status. Based in Charlottesville VA, Relax & Rejuvenate brings the perspective of the client/traveler and hotel ownership and management in creating spa solutions, whether they be in-room treatment programs, staffing for spa treatment rooms Or operating full service spas. Relax & Rejuvenate provides in-room spa services for over 60 hotels nationwide and operates 4 full-service hotel spas, including the Wellness Spa at the Benjamin Hotel in NYC, and InkSpa at Ink48 Hotel also in NYC. InkSpa was featured as the cover story in the September 2010 edition of American Spa Magazine. Relax & Rejuvenate also provides spa consulting services for existing or proposed projects including feasibility and conceptualization studies, spa layout and design, operational and performance improvement. He can be reached at

Mr. Owen can be contacted at 18668673529111 or conan@relaxandrejuvenate.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.