Editorial Board   Guest Author

Ms. Matuson

Roberta Chinsky Matuson

President, Matuson Consulting

For more than 25 years, Roberta Chinsky Matuson, president of Matuson Consulting, has helped leaders in Fortune 500 companies, including General Motors, Best Buy, and The Boston Beer Company and small to medium-size businesses, achieve dramatic growth and market leadership through the maximization of talent. She is 
known world-wide as “The Talent Maximizer®.” Ms. Matuson, a leading authority on leadership and the skills and strategies required to earn employee commitment and client loyalty, is the author of, Talent Magnetism: How to Build a Workplace that Attracts and Keeps the Best (Nicholas Brealey) and the international bestseller, Suddenly In Charge: Managing Up, Managing Down, Succeeding All Around (Nicholas Brealey, 2011), a Washington Post Top 5 Business Book For Leaders. Her new book, The Magnetic Leader: How Irresistible Leaders Attract Employees, Customers and Profits (Taylor and Francis) will be released in March of 2017. As a former executive, Ms. Matuson has the vantage point of 
understanding what it is like to work at all levels of the
organization. At the age of 24, she found herself catapulted 
into the executive suite, where she was responsible for building a world-class HR department for a commercial real estate firm. Shortly thereafter, she was involved in taking the company through a public offering. By her own wits—and through trial and error—Ms. Matuson has built on her success and has become an internationally-recognized thought leader and consultant, often appearing on television on programs such as CBS's The Early Show, Fox's The O'Reilly Factor, Fox Business News and on CNN International's Quest on Business with Richard Quest. She is frequently invited to be a guest on radio shows across America. Ms. Matuson is a highly sought after speaker who has presented keynotes to Fortune 500 companies including, Best Buy, Inc., New York Life Pension Services, General Re Corporation, and such prestigious organizations as the Boutique and Lifestyle Lodging Association, AAHOA, Treasury Executive Institute, American Craft Brewers Association, SHRM, Pizza Expo and the Massachusetts Restaurant Association. Ms. Matuson has written and published over 500 articles for a number of publications around the globe including The Christian Science Monitor, British Airways Business Life, The Telegraph and The Globe and Mail. She is currently a workplace expert for Monster's small business community and is the person global retail giant Staples turns to for advice on talent. She is one of the top expert bloggers for Fast Company, Forbes.com and Glassdoor and is a former monthly columnist for the Boston Business Journal. Ms. Matuson holds an MBA from the University of Houston and a BS in Human Resource Management from Northeastern University. She is a graduate of Alan Weiss's Million Dollar Consulting® College

Please visit http://www.matusonconsulting.com for more information.

Ms. Matuson can be contacted at 617-608-3633 or Roberta@matusonconsulting.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.