Editorial Board   Guest Author

Mr. Friedlander

R.J. Friedlander

Founder & CEO, ReviewPro

An entrepreneur and investor, RJ Friedlander is the Founder & CEO of ReviewPro, world leader in Guest Intelligence for the hotel industry. Having rapidly grown to more than 35,000 clients, ReviewPro is widely considered to be one of the most successful companies in the hospitality technology space in recent years.

Mr. Friedlander is one of the first American tech experts to have put down roots in Barcelona, nearly a decade before the city became what many consider to be the European Silicon Valley. Wired Magazine picked ReviewPro as one of the hottest startups in Europe and the number one in Barcelona. The company also won the Phocuswright Best Emerging Technology Innovation Award, the most prestigious award in the online travel industry.

In January 2017, Mr. Friedlander negotiated the sale of ReviewPro to Shiji Group (Shenzhen Stock Exchange), one of the largest hospitality technology companies in the world which today is partially owned by Alibaba.

With his diverse expertise, Mr. Friedlander is a sought-after public speaker in the following areas: big data, online reputation and guest experience in the hotel industry as well as taking an idea and converting it into a business, raising capital, building the right team, growing a capital efficient SaaS business, customer acquisition and retention for SaaS companies, international expansion and successfully managing the acquisition process.

Mr. Friedlander has over 20 years' experience in internet and technology in Europe, the US and Asia. Prior to leading ReviewPro from initial idea through to successful exit, he worked for 10 years as a senior executive of Grupo Planeta, one of Spain's largest media companies.

Please visit http://www.reviewpro.com for more information.

Mr. Friedlander can be contacted at 34934510454 or rfriedlander@reviewpro.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.