Editorial Board   Guest Author

Ms. Buckhiester

Bonnie Buckhiester

President, Buckhiester Management Limited

Bonnie Buckhiester is the principal of Buckhiester Management, the leading Revenue Management consulting firm in North America for the hospitality industry.

Ms. Buckhiester's career in travel, tourism and hospitality is extensive and multi-dimensional including positions as Senior Vice President, Operations for a major North American hotel REIT; General Manager for two 4½-diamond hotels, and General Manager Operations for a major tour operator. Her diverse product knowledge of hotel, tour, cruise, air, rail and car rental inventories offers a unique cross-fertilization of industry strategies.

She holds a Bachelor Degree from the University of Illinois, a Certification in Revenue Management from Cornell University, and a Certification from Guelph University's Hospitality Managers Development Course. She's a member of the prestigious industry organization, the International Society of Hospitality Consultants, and has acted as a Board Member for several years, including President & Chairman. She is also a multi-year member of HSMAI's Revenue Management Advisory Board and annually facilitates HSMAI's Chief Revenue Officer Roundtable.

In February 2017 Ms. Buckhiester was honored by HSMAI as one of the Top 25 Extraordinary Minds in Sales, Marketing & Revenue Optimization. She is a sought-after speaker internationally and an accomplished author of numerous industry articles. She is also highly respected by her peers and considered a thought leader in the discipline of revenue management in hospitality.

Ms. Buckhiester is also the co-creator of REVRoadMap®, a proprietary, trademarked Revenue Management (RM) business process designed to enable clients to develop RM as a core competency with full integration of both strategic and tactical skills.

With this proprietary approach Buckhiester Management offers RM development at all levels focusing on practical application rather than theory. Buckhiester's unique processes have yielded extraordinary incremental revenue levels for over 1000 hotels and resorts in 20 countries, with ROI results typically less than 8 weeks. Clients include brands such as Accor Hotels, Fairmont Hotels & Resorts, Pan Pacific Hotels, Ritz-Carlton, Best Western, Delta Hotels, Choice Hotels, and Joie de Vivre, as well as ownership & management companies such as Oxford Properties, Strategic Hotels & Resorts, Ashford Hospitality Trust, the Irvine Company, and Benchmark Hospitality.

Please visit http://www.buckhiester.com for more information.

Ms. Buckhiester can be contacted at +1 703-858-7304 or bonnie@buckhiester.com

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.