Editorial Board   

Ms. Payne

Anne Payne

CEO, BeDynamic

Anne Payne is CEO and co-founder for BeDynamic, a Bellevue, Wash.-based digital content management company that provides timely destination information sought by the travel industry. Anne leverages a comprehensive information management background with expertise in business development, project management, and sales to drive BeDynamic's business strategy. Prior to co-founding BeDynamic, Anne spent more than a decade at Nordstrom Inc., where she served in a variety of roles ranging from sales to leading the development of business systems that would improve the customer experience. Recognizing the need for service-driven businesses to better connect with their customers, BeDynamic was launched in March 2000 to leverage the best in technology, quality information, and service with the need for organizations to build meaningful relationships with customers.

Ms. Payne can be contacted at 425-641-0725 or annep@bedynamic.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.