Editorial Board   Guest Author

Ms. Zoba

Holly Zoba

Senior VP of Sales - Hospitality, Signature Worldwide

As Signature Worldwide's senior vice president of sales, Holly Zoba is responsible for leading the sales efforts in the hospitality industry. Ms. Zoba joined Signature in this role in January 2010 with more than 20 years of sales and marketing management experience. Ms. Zoba is an accomplished leader known for maintaining strong customer relationships, sourcing new business and determining best-fit solutions for clients. She also has in-depth experience in training, developing and coaching talent. Prior to her role as senior vice president, Ms. Zoba was the director of business development in the central United States for Milestone Internet Marketing. Before that, she worked with Signature for three years where she was consistently the top seller in the hospitality division and held the position of national sales director. Ms. Zoba has also worked as a hotel general manager, corporate director of sales and marketing, and director of business development for her own website design company. Ms. Zoba holds a bachelor's degree from Catholic University and is an allied board member of the Ohio Hotel & Lodging Association. She also has received executive education and sales training from the University of Virginia, Darden School.

Please visit http://www.signatureworldwide.com for more information.

Ms. Zoba can be contacted at 614-766-5101 or hollyzoba@signatureworldwide.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.