Editorial Board   Guest Author

Mr. Albarran

Marco Albarran

Managing Director, Remarkable Hospitality, Inc.

Marco Albarran is the founder and president of Remarkable Hospitality, Inc., an international consulting, training and educational firm that specializes in assisting hospitality companies to perform successfully by developing and continuously improving service standards. He also serves as a hospitality instructor and subject matter expert for various universities. Mr. Albarran has over 15 years of experience in the hospitality industry with a focus on service, quality assurance, and education/training. Mr. Albarran's passion for delivering value and quality to his clients and students is a very important aspect of what he believes in, which is simply that, providing elite customer service in a timely manner is the way to create a true loyal base, which in turn, will convert into long lasting relationships and improve bottom lines. Before launching Remarkable Hospitality, Inc., Mr. Albarran was with HVS International, working on national and international consulting projects, including market and feasibility studies for proposed and existing lodging facilities. Prior to this, he was the Academic Program Director for Hospitality Management for Florida Metropolitan University, a subsidiary of Corinthian Colleges, Inc. Mr. Albarran has also worked with various hotel management companies and quality assurance companies, focusing on service analysis, management and consulting. Mr. Albarran was born in Mexico City and moved to Puerto Rico at a young age. He started working in the family real estate business at age 14 (including a restaurant under the portfolio), assisting with various entry-level operational roles. That experience, coupled with having had the opportunity to travel extensively throughout the world, developed an interest in the hospitality and tourism industry, specifically in the service area of the business. This led him to study Hospitality Management at Lynn University in Boca Raton, FL, where Marco earned an MBA with an emphasis in Hospitality Management. He is also fluent in Spanish and Portuguese.

Mr. Albarran can be contacted at 561-542-6326 or malbarran@remarkablehospitality.com

Coming up in September 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.