Editorial Board   

Mr. Guaracino

Jeff Guaracino

Vice President, Communications, Greater Philadelphia Tourism Marketing Corp

Jeff Guaracino is vice president of communications for the Greater Philadelphia Tourism Marketing Corporation (GPTMC), a position he assumed in 2006. In his role, Guaracino manages national and regional communications, the visiting journalist program, content development and corporate communications. He specializes in communications programs to African-American, Hispanic, Canadian and gay and lesbian travelers. The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside(R) a premier destination through marketing and image building that increases business and promotes the region's vitality. Guaracino joined GPTMC in 2001 as director of communications. He is part of the team at GPTMC that created the internationally recognized gay tourism campaign, Philadelphia - Get Your History Straight and Your Nightlife Gay(R). This ground-breaking campaign has won GPTMC top awards in the travel, public relations and advertising industries. Elseiver, an international book publisher, invited Guaracino to write the first book on gay tourism marketing called Gay and Lesbian Tourism: The Essential Guide for Marketers, which was released in 2007. Active in the community, Guaracino was appointed by Philadelphia Mayor John F. Street to serve on the Mayor's Commission on Children. He also serves as vice president of the Philadelphia Gay Tourism Caucus, an organization he co-founded in 2002. His public service has been recognized by the American Heart Association with the "Rookie of the Year Award" and by the AIDS Coalition of Southern New Jersey with the "President's Award." In 2003, the Philadelphia Public Relations Association recognized his work with the "PPRA Fast Track Award," and Philadelphia Magazine named Guaracino one of 22 people to watch. A Philadelphia region native, Guaracino was raised in New Jersey and currently resides in the Old City section of Philadelphia. He earned a Bachelor of Arts degree in communications from Rowan University in Glassboro, New Jersey.

Mr. Guaracino can be contacted at 215-599-2290 or jeff@gptmc.com

Coming up in September 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.